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How Spotify Uses Data to Make Content Smarter and More Social (Full

  March 23, 2016  ~    62.46 MB
How Spotify Uses Data to Make Content Smarter and More Social (Full

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45:29

As audiences and users are exposed to an ever-widening array of content choices, publishers are thinking more about the context in which that content is consumed. In his talk, Rich Frankel will show how data analytics and music intelligence help Spotify better understand how to develop product features, consumer advertising, and innovative programs with brand and tech partners.

Read more about Rich Frankel's session at #SMWNYC here: http://socialmediaweek.org/blog/2016/...

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